Shahir Zag is the Chief Creative Officer at the advertising agency Young & Rubicam in Dubai.  Working in advertising myself, I think these Zag-isms are the essence of what good advertising is all about - succinct, to-the-point messages that marry words with the visual approach. 

Take a look at Shahir's personal project below - maybe you'll find just the right Zag-ism to sum up your own thoughts here:

http://shahirzag.com